Our Letter to Netflix: Work with Fossil-Free Agencies
As creatives, filmmakers, and climate communicators, we are frequently inspired by the stories Netflix tells – and by the investments Netflix has made to tell them responsibly.
However, Netflix's EMEA (Europe, the Middle East and Africa) media review is entering its final stages, and it faces an unavoidable conflict of interest.
Omnicom, following its merger with IPG, now holds 120 active or recent fossil fuel contracts, more than any other holding company in the world. WPP has 82 active or recent fossil fuel contracts (including BP, ExxonMobil, TotalEnergies, and Saudi Aramco). Dentsu has 18 active or recent fossil fuel clients (including Chevron, Repsol, and Shell).
Our planet is at a tipping point, not just in terms of our climate, but in our culture. Fossil fuel companies, aided by PR and media agencies, are contributing to a misinformation crisis that is making climate progress harder to achieve. Netflix has invested real resources in decarbonizing its supply chain. But the agency supply chain, where narrative power lives, hasn't been examined.
We strongly believe Netflix should add fossil-free agency procurement as an explicit criterion in this review, and establish it as a standard going forward. There are more than 1,500 agencies worldwide that have pledged to refuse fossil fuel clients. Choosing one of these pledged agencies is a low-friction, high-return climate action, that is consistent with the commitments Netflix has already made.
If the agencies pitching for Netflix's business won't drop fossil fuels, Netflix should drop them.
Respectfully,
Clean Creatives
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