How does a kid with a dream become a Mad Man fueling climate madness?
We don’t know what Philippe Krakowsky dreamed of as a kid. But we assume he got into the ad business with good intentions, just like you.
Somewhere along the way, he went down a different path — becoming a megaphone for fossil fuel companies and their lies.
What went wrong? We can’t say for sure. But there’s still time to make this industry one we can all feel good about. Join Clean Creatives to cut ties with fossil fuel polluters, and make your inner-kid proud.
Most Likely to Work With the World’s Biggest Polluters Even When You Know You Shouldn’t: Philippe Krakowsky
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Most Likely to Work With the World’s Biggest Polluters Even When You Know You Shouldn’t: Philippe Krakowsky 〰️
Philippe Krakowsky dreamed of becoming a fantasy author. Turns out he’s pretty good at science fiction.
Philippe Krakowsky, CEO of IPG, loves to dance around his commitment to a cleaner future. IPG recently introduced a new review process to ensure that prospective oil and gas clients are in line with the Paris Agreement and have ceased controversial oil and gas production. Great! But wait… without applying this rule to their existing client list with 50 fossil fuel contracts from 2023–2024, can’t IPG just continue to work for big oil without breaking their new rule? Yes, yes they can.
IPG’s employees deserve a company that rejects all fossil fuel clients. If IPG wants to live up to their own standards, it’s time for the person at the top to set an example.
Protect your dreams, take the pledge:
Pledging not to work for fossil fuels polluters is one way to make sure you stay true to your dreams.
As creatives and leaders of agencies, the pledge says that you will decline future contracts with the fossil fuel industry.
As clients, it says you will decline work with agencies that retain fossil fuel industry clients.
To see a list of companies and clients Clean Creatives considers to be fossil fuel clients, click here.