How does a kid with a dream become a Mad Man fueling climate madness?
We don’t know what Yannick Bolloré dreamed of as a kid. But we assume he got into the ad business with good intentions, just like you.
Somewhere along the way, he went down a different path — becoming a megaphone for fossil fuel companies and their lies.
What went wrong? We can’t say for sure. But there’s still time to make this industry one we can all feel good about. Join Clean Creatives to cut ties with fossil fuel polluters, and make your inner-kid proud.
Most Likely to Have Their B Corp Certification Revoked: Yannick Bollore
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Most Likely to Have Their B Corp Certification Revoked: Yannick Bollore 〰️
As a kid in Paris, Yannick Bolloré could have followed any dream. But he wound up becoming a nightmare.
If there was one person who should’ve left the family business behind, it’s CEO of Havas Yannick Bolloré. It’s difficult to separate the Havas agenda from Bolloré’s fossil fuel family business, Bolloré Logistics. After Havas won Shell’s media business last year, Bolloré argued that Shell’s decision to work with Havas proved that they are “serious in their transition journey.” But we think Shell knows exactly which family empire they’re marrying into.
As the parent company of four agencies with B Corp certification, we once thought Havas was the path to a climate change breakthrough. With that certification now revoked, we’re not so sure. But it’s not too late. Bolloré can still earn back the trust of his employees – if he’s willing to say “au revoir” to fossil fuels.
Protect your dreams, take the pledge:
Pledging not to work for fossil fuels polluters is one way to make sure you stay true to your dreams.
As creatives and leaders of agencies, the pledge says that you will decline future contracts with the fossil fuel industry.
As clients, it says you will decline work with agencies that retain fossil fuel industry clients.
To see a list of companies and clients Clean Creatives considers to be fossil fuel clients, click here.