THE SA F-LIST 2023:

Fuelling a Perfect Storm

Our 2023 list of 41 advertising and PR agencies working for fossil fuels in South Africa is now available.

Cape Town, October 4  – 41 Advertising and PR agencies working with fossil fuel companies in South Africa listed in new “SA F-list” report from Clean Creatives

The local chapter of the international movement encouraging the advertising and PR industries to cut ties with fossil fuels, Clean Creatives, has today released a report titled “The SA F-list 2023: Fuelling A Perfect Storm” which lists 41 advertising and PR agencies working with fossil fuel companies in South Africa. 

The report lists 52 contracts with fossil fuel companies based on publicly available information. Fossil fuel companies mentioned in the report include oil majors like BP, Shell and TotalEnergies, as well as petrochemicals giant, Sasol, and coal producers like Thungela and Exxaro.

Intended as a transparency tool for the advertising industry, the report helps brands identify agencies which are helping fossil fuel companies undermine their own sustainability commitments. It’s also useful for climate conscious creatives to make informed decisions about where to work.

Read the full press release here.

The Clean Creatives Pledge

The Clean Creatives pledge is the best way to show you are committed to a future for the creative industry that doesn’t include promoting climate-breaking carbon pollution.

As creatives or leaders of agencies, the pledge says that you will decline future contracts with the fossil fuel industry: any company that derives more than 20% of its income from selling fossil fuels, or selling to fossil fuel companies.

As clients, it says you will decline work with agencies that retain fossil fuel industry clients.

Take the pledge:

“We will decline any future contracts with fossil fuel companies, trade associations, or front groups.”

 

Case Studies

The report includes the following case studies:

  1. TotalEnergies Greenwashing and Edelman’s EACOP Out

  2. Six Agencies Greenwashing Sasol’s Huge Carbon Footprint

  3. Ogilvy South Africa and APO Group Promote Fossil Fuel Friendly Events

  4. MediaCom South Africa Boosts Shell Sales

  5. The Riverbed “Creates Positive Impact” For BP

More Links

Learn more about climate change and advertising, greenwashing, and lobbying using the links below:

Clean Creatives South Africa Home Page

Frequently Asked Questions

Human Rights Day Open Letter - Endorsed by 23 CSOs

Still have questions? Get in touch here.

The South African campaign of Clean Creatives is a project of Fossil Free South Africa.

Loerie Awards Fossil Ad Ban Petition

Add your name to our Change.org petition asking the Loeries awards to ban fossil fuel creative work entries.