IF YOU’RE AT THE CANNES LIONS, WE WANT TO TALK TO YOU ABOUT FOSSIL FUEL ADS.
The ad industry is falling behind on its sustainability promises. Let’s talk about why you should refuse to work with fossil fuel clients.
Fossil fuel companies are spending only 1% of their budgets on clean technology.
But agencies are still making ads that mislead the public into thinking oil companies are going to Net Zero. It’s creating massive reputational risk, and conflicts of interest.
Over 300 agencies have pledged to stop working with fossil fuels. Join them by signing below. You can see who is excluded by the pledge here.
Questions? You can email duncan at fossilfree.media for more.
What we’re doing in Cannes:
Hype House.
We’ve gathered a group of creatives under-25 and put them in a house for the week to make videos highlighting how the industry is falling behind on climate. Follow us on TikTok here.
Hosting a meetup with sustainability leaders.
On Tuesday, June 21, we’re co-hosting the most honest conversation about sustainability you’ll see at Cannes this year. RSVP for the meetup at 5 PM.
Starting conversations.
Including with you. We’ll be in and out of events, meetings, and award shows, asking the hard questions, and diving into what it means to drop fossil fuels. Want to meet? Email duncan at fossilfree.media.