The Complete List of F-List Award Winners–and What’s Next
March 3, 2022 – In the middle of an unprecedented and unmitigated climate disaster, we never know which awards ceremony is going to be our last. Unfortunately for Exxon, we carry on. The inaugural F-List Awards have now come to a close. We honored stunningly egregious campaigns from BBDO, WPP, and Edelman; and absolutely unfathomable cognitive dissonance from T-Brand Studio and Iris Worldwide.
As Bill McKibben said when presenting the award for Most Impressive Cognitive Dissonance to Iris Worldwide: “If there’s anything I know about ad agencies it’s that it’s an industry that loves prizes and awards of all kinds. It’s an industry that has more awards ceremonies per capita than any on earth. So I’m sure they’ll take this statuette and put it proudly in their trophy case.”
We’re grateful to host Rollie Williams, our guest presenters, and our judges for their insights and generous help with this project.
We can do better. Clean Creatives was created because we know that creatives, agencies, and clients can change, and that so many already have. If you’re ready to join us, sign the Clean Creatives pledge HERE to commit to a future for the creative industry that doesn’t include promoting pollution.
If you missed the show, you can still watch it here, and you’ll find the full list of winners below:
Biggest Environmental Impact
Hill+Knowlton Strategies, for their work with The Oil and Gas Climate InitiativeExcellence in Science Fiction
BBDO for their work on Exxon’s algae fuel adsMost Impressive Cognitive Dissonance
Iris Worldwide, for working on behalf of COP26 and ShellAchievement in Congressional Hearing Appearances
T-Brand Studio, for having their Exxon ads shown at a hearing on climate disinformationThe Public Disservice Award
The Monkeys, for their partnership with the Australian Government on the Positive Energy CampaignLifetime Achievement in Shortening Lifetimes
EdelmanLongest Disclaimer That Goes to Show You Should Always Read the Fine Print When Taking on Campaigns Because Otherwise You End Up Getting an Award Like This Where We Talk About How You Didn’t Read the Disclaimer Award
VCCP for their work with ShellSpecial Achievement in Youth Outreach/Destruction
Carmichael Lynch for their work making weird chillwave mixes for ConocoPhillipsSpecial Achievement in Selective Awareness
WPP for adopting a Net Zero pledge while still working with dozens of fossil fuel clients
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Clean Creatives is a collective of strategists, creatives, and industry leaders who believe that fossil fuel clients represent a threat to our shared future. Our goal is to encourage advertisers, marketers, and PR professionals to cut ties with fossil fuels. Recent projects include the F-List 2021, a list of 90 agencies that are working with the fossil fuel industry; a joint statement calling on Edelman to end their work with fossil fuel companies like Exxon; and petition pressuring social media platforms to ban fossil fuel ads. We encourage agencies, creatives, and strategists to sign the Clean Creatives Pledge, which commits signatories to refuse any future contracts with fossil fuel companies, trade associations, or front groups.
Clean Creatives is supported by the Fossil Free Media team, a nonprofit media lab dedicated to supporting the movement to end fossil fuels and address the climate emergency.
The F-List Awards were hosted by Rollie Williams, the host and creator of Climate Town, a collective of climate communicators, creatives and comedians whose goal is to examine climate change in a way that doesn’t make you want to eat a cyanide pill. Other award presenters included Tolmeia Gregory, a climate justice activist and illustrator; Chi Thukral, Head of Content and Sustainability at Yanko Design, Solitaire Townsend, entrepreneur, sustainability expert, author, and co-founder of the change agency Futerra; and Rev. Lennox Yearwood Jr, minister, community activist, and President & CEO of Hip Hop Caucus.
For media requests, please contact:
Rachel Taube
Grey Horse
rachel@greyhorse.com