THE FUTURE OF CREATIVITY IS CLEAN.

SUSTAINABILITY IS ABOUT YOUR CLIENTS, NOT YOUR COMPANY.
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The biggest part of any creative company’s carbon footprint is the work you do for their clients. One campaign for a fossil fuel client can undo all of your company’s sustainability gains.

OUR PLEDGE
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We are bringing together leading ad and PR agencies, their employees, and clients to set a new industry standard that agencies should not work with fossil fuel companies or their front groups.

The Clean Creatives pledge is the best way to show you are committed to a future for the creative industry that doesn’t include promoting pollution:

 

TAKE THE PLEDGE:

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Creatives


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Firms


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Clients


DO YOU SEE DIRTY WORK?
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We’re partnering with AdLeaker to shed light on how the fossil fuel industry works with PR and ad professionals.

If you currently work for an agency with fossil fuel clients and believe your work is being used to mislead the public, or presents undisclosed conflicts of interest, we would love to hear from you. To talk, send a Signal message to the number

929.305.1583

All sources will remain confidential.

HISTORY
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For over 100 years, the fossil fuel industry has collaborated with PR firms and ad agencies to send the same message: “we want to be part of the solution.” In those same 100 years, they’ve pushed the planet past its breaking point, polluting the communities of poor people and people of color worldwide.

In 1914, Ivy Lee, the man who wrote the first press release, worked with John D. Rockefeller of Standard Oil to undo the public relations damage done by Rockefeller’s violent suppression of a miner’s strike. Following Lee’s guidance, he pledged to listen to their grievances and promised to make changes for workers--even as he built one of the dirtiest fortunes in America.

The empty pledge to become part of the solution has been the foundation of the fossil fuel industry’s strategy to accumulate more power and influence, and they’ve relied on PR and ad agencies to carry it out.

Now they promise to promote new technologies, support human rights, and embrace diversity - while practicing environmental racism and digging up fossil fuels that the planet can’t afford to burn.

Ahead of every major push for climate action, Big Oil calls the same plays, with the same players to shut down the change we need. With the final window for meaningful global action on climate change closing, it’s time for our industry to go clean. 

We are calling for creatives, clients, and industry leaders to join us and put an end to their collaboration with fossil fuel companies and their front groups, and begin a new century of change.