What counts as a fossil fuel client?

The Clean Creatives pledge commits agencies, creatives, and strategists to refuse any future contracts with fossil fuel companies, trade associations, or front groups. The clients covered by this pledge include:

• Companies whose primary business is the extraction, processing, transportation, or sale of oil, gas, or coal

• Utilities and Electric Cooperatives that meet one or more of the following criteria:

  • Generate 50% or more of their electricity from fossil fuels

  • Generate 50% or more of their revenue from business in fossil fuels

  • Play an active role in funding new fossil fuel infrastructure

• Trade associations or other industry-funded nonprofit groups representing the interests of these companies, utilities, or cooperatives

• Any new entity meant to advance the message or goals of the above companies or groups, while obscuring or hiding their financial contributions.

Examples of Companies:

The above guidelines should serve as the definitive standard for agencies taking the pledge. For ease of reference, Clean Creatives has identified the following companies and lobby groups as examples of entities that are considered ‘fossil fuel’ clients under the pledge, but this list should not be considered exhaustive: