2024 Catalyst series workshops
The Clean Creatives Catalyst Series is our workshop program for professionals in the PR, advertising, and communications industry who are committed to using their skills for good, and not working with the fossil fuel industry.
Miss a session? Everyone who signs up will receive a recording, and lessons from each session are all part of our toolkit for agency activists!
Agencies rely on the talent and skills of the creatives and strategists that work there. And the best brands want agencies that will help them find their purpose and make a difference -- not take their money and then sit down with the biggest polluters on the planet.
This workshop program will equip you with the skills and confidence to assert your influence within our industry. Each training is based on the experience of ad and PR professionals from across the industry who have pushed their agencies to change.
You'll be joined by like-minded creatives and industry leaders who are in this with you and together we will workshop solutions and drive this movement forward. Join us for one or sign up for the series!
March 19: How to tell the Clean Creatives Story
Clean Creatives Executive Director Duncan Meisel shares the story of how Clean Creatives began, and how you can deliver the best presentation possible to your team about why it’s time to pledge not to work with fossil fuel clients.
RSVP for Telling the Clean Creatives Story on March 19 at Noon ET / 16H GMT
March 26: History of Fossil Fuels Deception and the Role of PR
Clean Creatives Executive Director Duncan Meisel shares the long (long) history of fossil fuel misinformation about climate change, and the role of PR agencies in delaying climate action. A valuable lesson into what you need to know about the risks of fossil fuel campaigns.
RSVP for History of Fossil Fuels Deception and the Role of PR on March 26 at Noon ET / 16H GMT
April 2: So, You've Been Given a Fossil Fuel Brief.
The goal of this workshop is to showcase the most important step in fossil fuel greenwashing: the brief. Creatives shouldn't need to be decarbonization experts, but the reality is, most New Biz teams aren't doing the work to double check their client is as green as they say they are. This workshop will walk through a fictitious typical fossil fuel brief, and how you can respond to their top arguments.
RSVP for So, You've Been Given a Fossil Fuel Brief on April 2 at 11 AM ET / 16H GMT
April 9: How to Ask the Real Questions and Respond to the BS
Clean Creatives Associate Creative Director and activist Tolmeia Gregory shares how to ask a good question about climate change and fossil fuels in a public forum, and get it answered. There’s an art to asking in a way that gets results, and this workshop will be about how to prepare to ask the questions that make change possible.
April 16: Finding your True Unit: Team Building Workshop
You are not alone! There are people at your company just waiting to hear from someone about how to change your policy on fossil fuel clients and climate action. This workshop will focus on how to find them, and start to work together as a team.
RSVP for Finding your True Unit: Team Building Workshop on April 16 at 11 AM ET / 16H GMT / 15H BST
April 23: Dos and Don’ts for Engaging Colleagues on your Agency's Fossil Fuels Approach
We’ve learned a lot about how to connect with colleagues about the climate crisis… including what really doesn’t work. Join this workshop to learn what works, what doesn’t, and the first steps to developing your team.
RSVP for Dos and Don’ts for Engaging Colleagues on your Agency's Fossil Fuels Approach on April 23 at 11 AM ET / 16H GMT / 15H BST
April 30: What your Agency Leadership Really Cares About: Strategy and Power Mapping Workshop
The first rule of good marketing is to know your audience. But when you’re pitching an idea to an audience of one, there’s a lot more to consider than just demographic information or consumer preferences. We’ll walk through how to identify the self interests of your leadership, and mobilize to align it with the Clean Creatives pledge.
RSVP for What your Agency Leadership Really Cares About: Strategy and Power Mapping Workshop on April 30 at 11 AM ET / 16H GMT / 15H BST