Advertising and PR agencies are helping the world’s biggest carbon polluters lie about being clean and green.
Ben and Jerry’s and Clean Creatives are working together to give you a taste of fossil fuel greenwashing, so you can scoop it out of the creative industry!
Visit us March 11th through 13th, from 12 - 8 PM at 1501 E. 6th Street, Austin, TX!
…and join us Sunday March 12th at 5 PM for a special event featuring creative industry leaders!
SHELL’S HALF BAKED NET-ZERO CLAIMS
Despite record profits, Shell is decreasing their investments in renewable energy. That won’t stop agencies like Edelman, Hill+Knowlton and Leo Burnett from promoting Shell’s claims about being ‘Net-zero’. So enjoy, because just like the Earth, this ice cream is Half Baked.
CHEVRON’S CLIMATE CATASTROPHE CRUNCH
In 2020-21, over 80% of Chevron’s ads (made by Dentsu and WPP) mentioned sustainability, but only 1.8% of their budget went to anything besides climate-wrecking fossil fuels. The CRUNCH you hear is graham cracker — and the crumbling of our planet’s future!
(Dairy Free)
EXXON’S CRIMINTAL DECEIT
Exxon has known climate change was real, with total certainty, since the 1970s — and has been working with agencies like UM Media, BCW, and Edelman to lie about it ever since! So enjoy this mint chocolate ice cream, which is so good it should be illegal — just like Exxon’s conspiracy of lies! (Seriously, though, ExxonMobil is getting sued by many, many governments for their endless deception.)
ARAMCO’S ‘WOW, THAT’S DARK’ CHOCOLATE
Saudi Aramco is the world’s biggest carbon polluter, full stop. But agencies like Edelman, McCann, and Mediabrands are making them look green and responsible — even while they put less than 1% of their money into renewables. Wow, that's dark! Our chocolate isn’t that dark, but it is delicious!
EXXONMOBIL'S ALGAE ICE CREAM (UNAVAILABLE)
BBDO has made Exxon ads touting green algae as a sustainable energy source. There is a 0% chance that algae ice cream is actually tasty — the same likelihood that you’ll ever be able to buy algae fuel (i.e. zip, nada, zilch) since over 90% of Exxon’s capital expenditures go to fossil fuels (and PR stunts!) instead of actually pursuing a green future.
Lick greenwashing: join over 500 agencies who have pledged not to work with fossil fuel clients!
The Clean Creatives pledge is the best way to show you are committed to a sustainable future for the creative industry.
If you work at or run an agency, the pledge says that you will decline future contracts with the fossil fuel industry.
If you run a brand that hires agencies, it says you will decline work with agencies that retain fossil fuel industry clients.
See the list of organizations that are excluded by the pledge here.