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https://cleancreatives.org/news/report-clean-creatives-tracks-global-rise-of-climate-litigation-cases-from-fossil-fuel-advertising monthly 0.5 2022-05-03 https://cleancreatives.org/news/the-complete-list-of-f-list-award-winnersand-whats-next monthly 0.5 2022-03-02 https://cleancreatives.org/news/clean-creatives-announces-the-f-list-awards-to-take-down-the-ad-industrys-worst-greenwashers monthly 0.5 2022-02-08 https://cleancreatives.org/news/scientists-letter-jan-2022 monthly 0.5 2022-01-19 https://cleancreatives.org/news/clean-creatives-lays-out-clear-criteria-for-edelmans-climate-review monthly 0.5 2022-01-09 https://cleancreatives.org/news/100-creators-experts-and-advocates-release-public-statement-asking-edelman-drop-fossil-fuel-clients-there-is-no-grey-area-here monthly 0.5 2021-11-10 https://cleancreatives.org/news/clean-creatives-issues-the-f-list-2021-report-detailing-90-ad-and-pr-companies-working-for-the-fossil-fuel-industry monthly 0.5 2021-09-22 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https://cleancreatives.org/news/clean-creatives-campaign-calls-on-pr-and-ad-agencies-to-stop-working-with-fossil-fuel-clients monthly 0.5 2020-11-21 https://cleancreatives.org/creatives daily 0.75 2023-05-24 https://cleancreatives.org/firms daily 0.75 2023-05-24 https://cleancreatives.org/clients daily 0.75 2024-12-19 https://cleancreatives.org/learn-old daily 0.75 2021-04-03 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1608172668964-AB7RQ84YW24ZEJQVLRTJ/CLEAN-CREATIVES-Association-Spending.png OLD LEARN https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1608172972401-V46YR68DX41OOSFILEZY/CC-PR-and-Ad-Agency-Current-or-Recent-Fossil-Fuel-Contracts+copy.png OLD LEARN https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1608172993176-SC6O18MUR0G9ITX73A2S/CC-PR-and-Ad-Agency-Current-or-Recent-Fossil-Fuel-Contracts+copy+2.png OLD LEARN https://cleancreatives.org/404-page daily 0.75 2026-03-11 https://cleancreatives.org/thanks-letter daily 0.75 2021-08-31 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1630451512261-JP3KP58CYOXV6BBXT3KP/CC_OpenLetter_Greenwashing1x1.jpg Thanks for Signing the Letter https://cleancreatives.org/about daily 0.75 2025-10-29 https://cleancreatives.org/petition daily 0.75 2021-01-15 https://cleancreatives.org/creatives-ad daily 0.75 2020-12-09 https://cleancreatives.org/list-old daily 0.75 2024-10-04 https://cleancreatives.org/join daily 0.75 2023-09-18 https://cleancreatives.org/badge daily 0.75 2025-04-17 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1611613347266-IOG9QXW3TJTZZA1BSJYT/3+badges+transp-01.png BADGE https://cleancreatives.org/edelman daily 0.75 2021-12-07 https://cleancreatives.org/wavemaker daily 0.75 2021-02-11 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1613002667822-OVT7BLYLW7LK4VTKP936/Chevron+Pasture.png Wavemaker Wavemaker’s 2020 ad “Pasture” talks about Chevron “learning from nature” and investing in projects that “turn farm waste into renewable natural gas.” In reality, as the New York Times recently reported, Chevron is “doubling down on oil and natural gas and investing what amounts to pocket change in innovative climate-oriented efforts.” Also, that biogas Chevron is talking about? It’s a false solution. Despite claims that these operations reduce greenhouse gas emissions, burning biogas actually releases carbon dioxide and other pollutants including smog-forming chemicals, offsetting other greenhouse gas reductions. It also entrenches factory farms by creating a market for the huge volumes of manure they produce. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1613002759259-4LA6RIX8IAVRJ3M2B05E/Chevron+butterfly.png Wavemaker In the Wavemaker’s 2020 ad “Butterfly,” Chevron boasts about “the over $1 billion” they’ve spent on “carbon capture projects.” The ad, which ran on This Week With George Stephanopoulos on ABC, a political talk show, is clearly designed to influence policymakers in DC. The reality is that Chevron’s investments in carbon capture and sequestration (CCS) are “pocket change” compared to their investments in new oil and gas production. Even worse, there’s no evidence that CCS works at scale. Chevron’s major CCS project, at the Gorgon LNG plant in Australia, has been “a disaster from the beginning” and is now just venting CO2 into the atmosphere. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1613003084985-K1POLGE19S7SFZURPVF7/Chevron+Value+everyone.png Wavemaker In 2020, Wavemaker not only engaged in greenwashing Chevron’s image, but also engaged in what writer Mary Heglar calls “woke washing,” attempting to align the company with the values of equality and racial justice. Wavemaker’s commercials for Chevron often feature people of color, despite their underrepresentation in the oil and gas sector and the harm Chevron causes to black and brown communities. Wavemaker’s 2020 ad, “Value Everyone,” brags about how Chevron is working with “women and minority owned businesses.” As mentioned above, Chevron has a terrible track record of poisoning Black, Brown and Indigenous communities. Meanwhile, according to the US Labor Department, only 9% of workers in oil and gas are Black and they make on average 23% less than their white counterparts. Women make up only 16% of the oil and gas workforce. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1613002986540-GUVZAG5NJI88TCHDLYQT/Chevron+Only+Human.png Wavemaker Other ads pushed by Wavemaker are just a random assortment of inspirational images -- people climbing mountains, looking at the ocean, running -- that are meant to evoke a sense of progress and “human potential.” Their 2020 ad “only human” talks about Chevron’s work to “create new solutions” and “to help meet the needs of people on this planet in affordable, reliable and ever cleaner ways.” In reality, Chevron has lobbied against climate solutions and attempted to block the expansion of renewable energy which is more affordable, just as reliable, and much, much cleaner than Chevron’s oil and gas. https://cleancreatives.org/ngo-letter daily 0.75 2021-03-08 https://cleancreatives.org/home daily 1.0 2026-03-16 https://cleancreatives.org/tomorrow daily 0.75 2021-09-29 https://cleancreatives.org/thanks daily 0.75 2025-10-29 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/dc211aae-9f29-4471-8118-0ad7c454c97d/CC-Share-Image-%28Dark-BG%29.jpg Thanks https://cleancreatives.org/copy-an-open-letter-from-the-advertising-and-pr-leaders-of-tomorrow daily 0.75 2021-09-01 https://cleancreatives.org/learn-2021 daily 0.75 2022-06-02 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1631845397073-5VT9XQGK995Q8KMIGF31/CommsDec_Rnd_rev.png LEARN 2021 - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/carbon-and-cream-menu daily 0.75 2023-03-08 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/b1ba0276-6a97-41e1-905e-d78db2b06a9c/Carbon+and+Cream+Logos+for+Web-01.png Carbon and Cream Menu - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/d5c21da8-2824-45eb-a2b8-50fd53fd47b4/Shell-Tub-Final.gif Carbon and Cream Menu - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/8dd0510b-f2e4-4545-b5a6-f6984efb70b9/Chevron-Tub-Updated.gif Carbon and Cream Menu - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/c9ebd888-fa47-4e12-b689-e1a191b64627/Exxon-Tub-Updated.gif Carbon and Cream Menu - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/4b991858-eed6-4405-a36e-2dc5c6a94c26/Aramco-Tub-Updated.gif Carbon and Cream Menu - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/42b2334f-281f-4b34-843f-b7c8ea5ab79d/Clean+Creatives+Logo+White.png Carbon and Cream Menu - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/join-sxsw daily 0.75 2023-03-08 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/4f7bf962-46aa-4091-98a5-d87fd5cae67a/Carbon+and+Cream+Logos+for+Web-02.png SXSW Signup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/south-africa-ngos-open-letter daily 0.75 2023-03-27 https://cleancreatives.org/creators daily 0.75 2023-07-24 https://cleancreatives.org/how-to-stop-a-shell-pitch daily 0.75 2023-06-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg How to Stop a Shell Pitch https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg How to Stop a Shell Pitch https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg How to Stop a Shell Pitch https://cleancreatives.org/update-your-affiliation daily 0.75 2023-08-09 https://cleancreatives.org/f-list-2023 daily 0.75 2025-09-23 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/c29fef18-d57d-4d2a-ae0c-d9656165b2aa/Clean-Creatives-Logo.png The F-List 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/0bb8598a-ddea-4b27-8623-7303435806a9/Comms-Declare-Logo.png The F-List 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/5acb0813-6a4f-43ce-a077-1c5fed269660/Siya+Kolisi+DontDropTheBall+Challenge+FB+5July2022.png The F-List 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/f466d0af-f91f-446c-ab17-d3d3f733dbe9/Screenshot+2023-07-21+at+2.22.19+PM.png The F-List 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/learn-2023 daily 0.75 2025-07-29 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/de6cd9ac-1562-4afa-af73-34087a5ed8e0/Oil+%26+Gas+Industry+Capital+Investment.png LEARN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1a5bcbbc-86f1-4d6c-99cc-f0f9cade607f/Edelman+Cannes.jpg LEARN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/01795cf2-66b8-445c-96aa-708db37aad46/Chevron+1.8+vs+80.png LEARN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/ny-join daily 0.75 2023-09-20 https://cleancreatives.org/brand-landing-page-template daily 0.75 2023-09-22 https://cleancreatives.org/thanks-nopledge daily 0.75 2025-10-29 https://cleancreatives.org/brand-landing-page-ikea daily 0.75 2024-05-15 https://cleancreatives.org/brand-landing-page-microsoft daily 0.75 2024-05-15 https://cleancreatives.org/brand-landing-page-hp daily 0.75 2024-05-15 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/ba2397be-5872-46a1-8653-17803b9e1d9e/HP+1080.png HP, we want you to have Clean Creatives! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/brand-landing-page-north-face daily 0.75 2024-05-15 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/f05a1e64-5c87-40bb-ba13-370125d27dc2/North+Face+1080.png North Face, we want you to have Clean Creatives! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/brand-landing-page-ford daily 0.75 2023-10-02 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/d6e08408-b4fe-4e6a-8fb6-9d85bf4c39f8/Ford+1080.png Ford, we want you to have Clean Creatives! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/southafrica-f-list daily 0.75 2024-10-09 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1aba8a51-6caf-4974-9e08-3b8f90a97617/CleanCreatives_Poster.jpg South Africa F-list - Make it stand out The winning entry by CPUT 1st year student, Vusumzi Maseti. https://cleancreatives.org/b-lab-complaint daily 0.75 2023-10-23 https://cleancreatives.org/fellowship-application daily 0.75 2023-11-28 https://cleancreatives.org/asia-f-list daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/84b43f9d-0bae-442d-92ba-62f29528c47f/Screenshot+2023-10-20+at+12.36.15%E2%80%AFPM.png ASIA F-LIST - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/ee9aee7f-d19b-42e4-b33f-7e069a337562/Screenshot+2023-10-20+at+12.40.44%E2%80%AFPM.png ASIA F-LIST - Thailand: Shell x Hill+Knowlton Strategies: “Shell 130th Anniversary Mega Lucky Draw” Shell organized a 130th Anniversary Mega Lucky Draw campaign to show appreciation for its customers through a prize draw where they could win a Porsche, BMW motorbikes, gold bars, gold necklaces, and fuel gift cards. However, in order to participate in the giveaway, customers had to make a purchase at a Shell station within a certain time period. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/6edba13f-ecba-4941-889c-b6f410da4ec5/Screenshot+2023-10-20+at+12.43.57%E2%80%AFPM.png ASIA F-LIST - Myanmar: Denko Trading x Me Entertainment (MRTV): “Denko Lucky Draw” Denko’s Lucky Draw program produced a red carpet event to celebrate its 10th anniversary through a giveaway for BMW and Nissan cars, which was broadcast as a live TV program hosted by celebrities and followed with an awards ceremony. Like the other giveaways, it incentivised customers to spend money on fuel to enter the competition, with one entry for every 10,000 Kyat ($5 USD) spent. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/a5b3fe73-ee23-4856-9a8a-24f425c6e87d/CaltexLitre+Lottery.jpg ASIA F-LIST - Philippines: Caltex (Chevron) x VMLY&R: “Liter Lottery” Caltex put a creative spin on the traditional giveaway with their ‘Liter Lottery’ campaign where customers received a free tank of gas if the last digit of the meter matched the last digit of their license plate. It led to a 233% increase in full tank purchases and increased sales by 198%. The company Seaoil and the agencies David & Golyat and Moving Walls also launched a campaign in the Philippines where customers could win a free lifetime supply of gas, which is now in its sixth year. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/2390d505-2a5d-453a-8529-5e6ddd7fb613/Screenshot+2023-10-20+at+1.41.23%E2%80%AFPM.png ASIA F-LIST - South Korea: GS Caltex x Ideot: “Camouflage English Workbook” GS Caltex and ad agency Ideot made an English workbook to raise awareness about environmental pollution with consumer-focused solutions like recycling and promoting the company’s “green supply chain”. Since 9 out of 10 Koreans consistently study English, they replaced the normal text in the study material with case studies and exercises showing how they can protect the environment, and distributed the workbook in bookstores and study cafes around South Korea. Through this project, the brand raised awareness of its mission to provide “energy that changes the world”, even though it would be better to take accountability for their contribution to environmental pollution rather than making consumers feel responsible. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/cc667c78-7f22-4119-be3d-b34cdd44d0ef/Adani+I+Can.jpg ASIA F-LIST - India: Adani Electricity: “#ICan” Similarly, Adani Group, whom The Guardian describes as having “a private sector monopoly on everything from electricity to coal” in India, released a 2021 campaign called #ICan. It urges people to take individual responsibility for how their actions impact the planet, asking the audience “Can you lower your carbon footprint?” and “Can you be a partner in fighting global warming?” Of course, by putting the onus on consumers, Adani Group deflects from answering these questions themselves, especially since the company continues to invest in fossil fuel expansion. This type of greenwashing is so insidious and deceptive that it’s even won Adani mulitple awards. The campaign asks people to share their ideas on how to reduce greenhouse gas emissions, when a first step would be to divest from Adani’s dirty energy. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/f78296bc-3cd4-45da-abf7-62142830722b/Screenshot+2023-10-20+at+1.46.30%E2%80%AFPM.png ASIA F-LIST - Japan: ENEOS For Our Earth Radio Show Japanese fuel company ENEOS launched a broadcast radio program “For Our Earth: One By One” to spread awareness of the importance of decarbonization and recycling. Hosted by actress Akane Hotta, the program invites celebrity guests to learn about how we can meet the UN’s Sustainable Development Goals. This seems to be an example of virtue signaling — indicating ENEOS’ values without considering whether the company is behaving in service of them. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/19b86294-2b17-4092-bf5f-51a1f1717d18/EcoRun.jpg ASIA F-LIST - Indonesia: Pertamina: EcoRun Fest Every year, the gas company Pertamina organizes the Eco RunFest, a large music festival, run and community market. With the tagline “Running for a Healthier Earth”, the event says that ticket proceeds go towards Pertamina’s Desa Energi Berdikari initiative, which helps rural villages in Indonesia “improve welfare” and use clean energy. However, to register for the event, consumers must first make a fuel purchase. Pertamina claims that by “purchasing higher quality and environmentally friendly fuel,” people can use their reward points to get a voucher code which they can use on the company website to make their payment and register for the event. Their claim that fossil fuels are environmentally friendly is greenwash, but the requirement for people to purchase fuel before participating in an event billed to be “Healthy for Earth” is misleading marketing at its finest. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/b0abf827-4ae3-43e5-b10d-340b98d5f8b1/Screenshot+2023-10-20+at+2.05.34%E2%80%AFPM.png ASIA F-LIST - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/5762f482-ba96-41a6-af57-f6e1328b0e17/Kasabay-sa-Lakbay-Lolo-Dad-Teen_smallfile.jpeg ASIA F-LIST - Philippines: Petron: “Fuel Wise” and “Lakbay Alalay” In the Philippines, oil giant Petron launched an advocacy campaign called “Fuel Wise” in 2019 which uses road safety reminders and fuel recommendations to promote safe driving and vehicle maintenance. However, all roads in the campaign lead to the company encouraging consumers to use their fuel. Fuel Wise tips include: “Cheaper price does not guarantee quality” and “Always ask for your receipt.” Petron also offers a roadside assistance service called “Lakbay Alalay” which has been running for 38 years. It is organized by Petron employees who serve as volunteers at service stations and offer free service checks, medical assistance, restrooms and occasionally free gifts or products. This service is a part of their intergenerational brand campaign “Kasabay sa Lakbay,” which highlights the brand’s 90 year history of being there for Filipino families through nostalgic life experiences from getting married to having a baby. Through these historical campaigns, fossil fuel companies are able to represent themselves as a force for good in consumers’ lives, despite how their products are endangering our future. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/4bf2f314-be3e-40d7-b7e9-db9c0fcabd6e/Screenshot+2023-10-20+at+2.18.29%E2%80%AFPM.png ASIA F-LIST - Multiple: Caltex (Chevron) x VMLY&R x Def Jam South East Asia: “#CaltexUnstoppableStar” In March 2022, Caltex and VMLY&R announced the #CaltexUnstoppableStar rap challenge to engage fans in Southeast Asia featuring rappers Joe Flizzow (Malaysia), Daboyway (Thailand) and Matthiaos (Philippines). For the campaign, Caltex released an original rap song and invited consumers to sing along and use AR filters to create their own rap videos on TikTok for the chance to win prizes, including Caltex’s Starcash reward points, fuel system cleaner and an iPad. Even though the song is intended to be catchy, it’s clearly an ad, with lyrics such as “soon as my tank hit ¾ or less, imma hit up the station at Caltex” and “unbeatable mileage, so I took the long way, on the road to success, there’s never a wrong way.” According to Caltex, the campaign received 650 million views in 10 days. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/7eb6b3eb-83ea-4642-823f-1f1a4f388a62/Screenshot+2023-10-20+at+2.20.09%E2%80%AFPM.jpg ASIA F-LIST - Philippines: Flying V: Mr. and Mrs. Flying V TikTok Challenge and Lipad Jump Shot Photo Contest To engage with consumers, oil and gas company Flying V in the Philippines released two social media challenges: the Mr. and Mrs. Flying V TikTok dance challenge, which invited customers to share videos of them dancing at the gas station using the brand’s TikTok audio, and the Lipad Jump Shot photo challenge, which asked customers to share photos of them jumping next to a Flying V station. However, to participate, they first had to make a fuel purchase of over PHP 100, with one entry per PHP 100 purchase, which encouraged people to spend more to increase their chances of winning. The best entries received a cash prize of up to PHP 10,000. Since TikTok has led to many products and brands going viral, it makes sense that Flying V would try to create its own trend to increase brand awareness. https://cleancreatives.org/cop28 daily 0.75 2023-12-04 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/22868eff-e035-420e-acba-6e046f484a12/Sustainable+Living%2C+Made+Easy+Campaign+Masdar+City+x+Boopin+and+Memac+Ogilvy+3.png The COP28 F-List - Make it stand out “Sustainable Living, Made Easy” Campaign: Boopin and MEMAC Ogilvy for Masdar City https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/3a41e32c-55b1-446a-8771-b81ff667f3f2/COP28-Web-Chart-%28SM%29.png The COP28 F-List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/0b341edb-767d-4fef-ade1-ea5a5925be93/Pioneering+Energy+Campaign_+Masdar+2.jpg The COP28 F-List - Pioneering Energy: Masdar (2023) In June 2023, Masdar released a dramatic global marketing campaign, with voiceovers from natural elements: the sun, the wind, the earth and water, each introducing what they do for the world. Then, a surprise fifth element is revealed. “I am Masdar, a source of hope, pioneering clean energy, and I convert your gifts into opportunities for a greener, cleaner tomorrow.” The video displays solar panels, wind farms and geothermal energy, representing Masdar’s renewable investments in different countries from Scotland to Indonesia. Like Masdar’s other creative work, the campaign is extremely patriotic, and ends with the line: “From the heart of the UAE, for all humanity: Masdar.” Although this campaign was created to improve Masdar’s image before COP28, research tells a more truthful story about how the UAE only consumes 1.38% of renewable energy. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/71f532c2-275c-4ed8-9ab5-7d96aef29310/Sustainable+Living%2C+Made+Easy+Campaign_+Masdar+City+x+Boopin+and+Memac+Ogilvy+4.png The COP28 F-List - Sustainable Living, Made Easy: Masdar City x Boopin and Memac Ogilvy (2023) Boopin and Memac Ogilvy worked on a September 2023 campaign for Masdar City which shows people navigating the ‘challenges’ of a sustainable life on their daily commute, looking stressed as they jog to work and notice a low electric car battery, as the voiceover says “It may not be easy to lead a sustainable life, but it shouldn’t be this hard.” Then, the ad shows the same characters suddenly refreshed after using an e-bike and autonomous vehicle instead, with a montage of VR headsets, hydroponic gardens and iPads. The campaign says, “At Masdar City, we make your sustainable choices, well, much easier.” As long as the UAE continues to increase fossil fuel production, it won’t be. https://cleancreatives.org/join-edelman daily 0.75 2024-05-15 https://cleancreatives.org/brand-landing-page-unilever daily 0.75 2024-05-15 https://cleancreatives.org/new-signers-page daily 0.75 2024-02-02 https://cleancreatives.org/students daily 0.75 2024-03-06 https://cleancreatives.org/awards-submit daily 0.75 2024-02-08 https://cleancreatives.org/catalyst-series daily 0.75 2024-04-09 https://cleancreatives.org/awards-2024 daily 0.75 2024-05-08 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/a0198c30-04cb-4db8-8cab-12167fde9f1c/F-List+Announcement+FINAL+ASSETS-STD.png F-List Awards 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1714059343080-AQNETCFRQIYLIQI2BFIJ/F-List+Awards+Category+Announcement+Assets-10%281%29.png F-List Awards 2024 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1714059342817-WLI9GMMBWVT4KPIIF1Z7/F-List+Awards+Category+Announcement+Assets-10.png F-List Awards 2024 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1714059347089-RQIR4FFR90JYPICL8SLH/F-List+Awards+Category+Announcement+Assets-08.png F-List Awards 2024 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1714059347020-74VJ2G5Y1BB4YAV0VI44/F-List+Awards+Category+Announcement+Assets-07.png F-List Awards 2024 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1714059350417-OHIVO9IMC3CK1TUXXI61/F-List+Awards+Category+Announcement+Assets-06.png F-List Awards 2024 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1714059350748-UGFL7F5LHWMRJ6054CI4/F-List+Awards+Category+Announcement+Assets-05.png F-List Awards 2024 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1714059354340-MBL95P2IQS2A2BYLB8HD/F-List+Awards+Category+Announcement+Assets-04.png F-List Awards 2024 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1714059354285-8ZTHNRFG8VK7TXTNRBH2/F-List+Awards+Category+Announcement+Assets-03.png F-List Awards 2024 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1714059357197-88N0WLFY3OUKM9AET8RF/F-List+Awards+Category+Announcement+Assets-02.png F-List Awards 2024 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1714059357447-6079SUQJ4POZMWM1HG01/F-List+Awards+Category+Announcement+Assets-01.png F-List Awards 2024 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/6da44ffe-67fe-4fc0-b8c7-177b411db80c/NicoleConlan_Headshot1.jpg F-List Awards 2024 - Hosted by Nicole Conlan Nicole Conlan is a Peabody- and WGA Award-winning comedian and writer. She currently writes for The Daily Show and previously wrote for The Late Show With Stephen Colbert, for which she was also nominated for 3 Emmys. Nicole also writes for the YouTube series Climate Town and Not Just Bikes. In a previous life, Nicole also worked a bunch of weird day jobs, including Personal Trainer, Urban Planner, Miniature Train Driver and Giraffe Supervisor. https://cleancreatives.org/south-africa-young-creatives daily 0.75 2024-09-05 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/22c0739d-2aad-4442-b478-39b0a61e27e5/Young+Creatives+Challenge+Banner+%287%29.png South Africa Young Creatives - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/fossil-client-list daily 0.75 2024-08-13 https://cleancreatives.org/welcome-webinar-f-list-2024 daily 0.75 2024-09-18 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/456e3c72-39c5-48b9-b4bb-5592d0268fb3/Mad+Men+Scene+Lower+Res.jpg F-List Welcome Webinar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/brand-guide daily 0.75 2026-01-15 https://cleancreatives.org/yearbook daily 0.75 2025-01-14 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/cd5507ac-28eb-4dea-8a25-87438cef4e02/Chicago+Yearbook+1.jpeg Yearbook https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/5c1d5d36-4abf-44c5-b012-6599c2b536d7/WhatsApp+Image+2025-01-15+at+12.34.46.jpeg Yearbook https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/e2411c32-50b5-4457-96a2-9d34f24350ed/Chicago+Yearbook+3.jpeg Yearbook https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/152906c6-9d42-4d46-a33a-e43f123dd04f/WhatsApp+Image+2025-01-15+at+12.34.47+%281%29.jpeg Yearbook https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/bbe3b08b-958b-4ccc-81ea-91d17b916055/Chicago+Yearbook+2.jpeg Yearbook https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/61fece98-5a03-47d2-b05b-4f42023ed300/London+Yearbook+1.jpeg Yearbook https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/aed96d8b-3743-4af3-b576-073398ac4f55/New+CHICAGO+Richard+Edelman+-+YearbookOOH.jpg Yearbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/58aea7b0-8e46-4619-b31c-d89ddc932dd7/New+LONDON+Mark+Read+1524+mm+x+1116+mm.jpg Yearbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/0d4168a1-4111-4627-ad3c-45c46cbc54dc/New+PARIS+Yannick+Bollore%CC%81+-+YearbookOOH.jpg Yearbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/4ae7819b-5b8a-4146-98a0-2c03d67aa796/New+SAN+FRANCISCO+Philippe+Krakowsky+-+YearbookOOH.jpg Yearbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/student-ambassador daily 0.75 2024-10-24 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/de6cd9ac-1562-4afa-af73-34087a5ed8e0/Oil+%26+Gas+Industry+Capital+Investment.png Apply to be a Clean Creatives Campus Ambassador - Fossil fuel companies are using your talent to pollute. Fossil fuel companies spend *billions* each year on ads and PR to cover up their role in the climate crisis, misleading the public and shifting the blame away from themselves. They’re using the creativity of the ad and PR industry and young talent like you to make it happen. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/af6dc5a2-bde0-4a17-9aa8-54ecacc2b449/Luke-tabling.png Apply to be a Clean Creatives Campus Ambassador - We’re rewriting the future. Clean Creatives is on a mission to break the ties between the advertising industry and fossil fuel companies. By joining the Clean Creatives Campus Ambassador Program, you’ll be part of a movement that’s already transforming the industry, with thousands of people by your sid https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/bc9f7800-409b-4eb8-9c79-08bed8dc3249/Caitlin-tabling.png Apply to be a Clean Creatives Campus Ambassador - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/yearbook-edelman daily 0.75 2025-01-14 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/aed96d8b-3743-4af3-b576-073398ac4f55/New+CHICAGO+Richard+Edelman+-+YearbookOOH.jpg Yearbook Landing - Edelman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/yearbook-wpp daily 0.75 2025-01-14 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/58aea7b0-8e46-4619-b31c-d89ddc932dd7/New+LONDON+Mark+Read+1524+mm+x+1116+mm.jpg Yearbook Landing - WPP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/yearbook-havas daily 0.75 2025-01-14 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/0d4168a1-4111-4627-ad3c-45c46cbc54dc/New+PARIS+Yannick+Bollore%CC%81+-+YearbookOOH.jpg Yearbook Landing - Havas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/yearbook-ipg daily 0.75 2025-01-14 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/4ae7819b-5b8a-4146-98a0-2c03d67aa796/New+SAN+FRANCISCO+Philippe+Krakowsky+-+YearbookOOH.jpg Yearbook Landing - IPG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/merger-letter daily 0.75 2025-03-06 https://cleancreatives.org/health daily 0.75 2025-06-03 https://cleancreatives.org/offramp daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/973d4769-ed5f-4902-8813-ee123456f53b/Offramp+Rev+Chart.png Profitable Growth Without Fossil Fuels - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/f-list daily 0.75 2025-10-29 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/f5d3152b-b573-499e-bf91-574052ea8c8c/Carousel+1+%E2%80%94+Teaser_FINAL.jpg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/ba313e37-f02e-41c3-86d9-d6e5c08b9e19/Summary_Carousel1.jpeg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/c585da61-ce20-4797-ab69-35b4d0bb0cca/F-List-Web-SubHeaders-V2-FListDatabase.jpg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/c52e1bd7-8751-4435-a14d-b3a3ea5bf690/F-List-Web-SubHeaders-V2-FFIREIndex.jpg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/01feed18-f81d-4d75-870e-1070afcfffe1/Carousel+2+%E2%80%94+HoldCo+Rankings+Post_Frame1_FINAL.jpeg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/5816059f-5a50-4c6b-878e-a6c603be0b47/Carousel+2+%E2%80%94+HoldCo+Rankings+Post_Frame2_FINAL.jpeg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/20286e57-038d-4f7c-af4d-b9bcd60b5c48/F-List-Web-SubHeaders-V2-HoldingCompanies.jpg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/b4c441f0-6065-4230-a777-ecbbce1b77d8/Independents+vs.+Holdcos.jpg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/f3461215-0e80-4ee0-b485-e280ec0a3f7e/Holdco+Agencies.jpg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/ff7a06c4-366b-4fbe-850e-f5524ff68657/Dentsu+Agencies.jpg THE F-LIST 2025 - Client types Explain the client types here https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/673c18d8-2d64-437c-a633-054d21c7d4b5/Havas+Agencies.jpg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/c7cbfd1e-6199-452e-a5d7-f6e05fa9e670/Omnicom+Agencies.jpg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/45f99d83-6158-45ba-a642-38c2f1c13084/Publicis+Agencies.jpg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/e25b4d38-01a3-403e-9221-a02e8bd5d0f7/Stagwell+Agencies.jpg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/7b4a145f-6008-40c7-8090-73c5632151de/WPP+Agencies.jpg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/4d1ef41f-e023-4bfb-9d85-4410da4173b0/Summary_Carousel6.jpeg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/289d7ffc-10e8-42a7-ac33-b12107154d0c/Summary_Carousel2.jpeg THE F-LIST 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://cleancreatives.org/join-nopledge daily 0.75 2025-09-20 https://cleancreatives.org/f-list-2024 daily 0.75 2025-09-23 https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/f70a8be1-1eae-47af-9a8c-4a1de821bb80/Charts+_Dentsu+Agencies.jpg F-List 2024 - Client types Explain the client types here https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/6a1170e5-4c86-4adb-a8a8-11c235e154a3/Charts+_Dentsu+Clients.jpg F-List 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/0377e163-3cde-4c1f-8c80-b5b626dfee4a/Charts+_Edelman+Clients.jpg F-List 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/06846f03-b5a8-4a12-b489-f7b643b684fa/Charts+_Havas+Agencies.jpg F-List 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/78f40bee-9769-4250-a1df-d849ff411cb4/Charts+_Havas+Clients.jpg F-List 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/568d7e75-814c-435f-99d5-5022d4a7fc53/Charts+_IPG+Agencies.jpg F-List 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/3c6964c8-3402-4cd7-ae36-18abc260281d/Charts+_IPG+Clients.jpg F-List 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/1b55fa2c-15c6-4565-9540-e8ecdec18379/Charts+_Omnicom+Agencies.jpg F-List 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/b1343b05-3322-4623-a52f-f31560d582f6/Charts+_Omnicom+Clients.jpg F-List 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/cbce119b-bf7d-4e93-ac7a-5fb6baa5fd38/Charts+_Publicis+Agencies.jpg F-List 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f5aab4d184791593e07cd03/7b4b8e36-4a82-4c6f-af7c-ee5eba95e794/Charts+_Publicis+Clients.jpg F-List 2024 - 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